Thursday, February 21, 2019

LLL Traffic Statistics

We looked at 1,000 random 3 letter .com domains, to see what traffic statistics looked like.  Here's what we discovered.  138 domains had top country traffic rankings (13.8%).  Of these, here is how they broke down:

84 were in the US
8 in China
4 in Russia
3 in Saudi Arabia
3 in India
3 in Germany
2 in the UK
2 in Nepal2 in Myanmar
2 in Iran
2 in Egypt2 in Bangladesh
2 in Australia
2 in Canada
1 each in Botswana, Brazil, Czech Republic, Greece, Indonesia, Madagascar, Mexico, Nigeria, Poland, Portugal, Qatar, Israel, Japan, Spain, Sri Lanka, Thailand, and Uzbekistan.

So the vast majority were in the United States, and remarkably few in China.

As for overall traffic, 108 domains (10.8%) had traffic rankings in the top 1 million of sites worldwide.  As one might expect, the top 10 had very strong traffic numbers:

1.  BBC.com  (#94)
2.  MLB.com  (#1,903)
3.  BBT.com  (#4,163)
4.  MTB.com  (#9,281)
5.  ISD.com  (#15,682)
6.  BTC.com  (#16,093)
7.  VSP.com  (#16,489)
8.  TCM.com  (#19,606)
9.  RIL.com  (#24,502)
10.  TOM.com  (#25,403)


Wednesday, February 20, 2019

Deep Dive into CCC's (Part I) - LNN.com Domains

We have been focusing on short domain traffic statistics, to see if this gives any insight into different short domain types.  So far, we have looked at NN.com's, LL.com's, CC.com's, and NNN.com's.  We wanted to look at CCC.com's (character, character, character), but this market seems quite fragmented.  There is a big difference between 11A.com and j0i.com, for instance.  So one way to break these down is into Number-Letter patterns.

The first pattern we looked at was LNN.com's.  These are letter-number-number, and we expected that their traffic statistics would be one of the stronger of the CCC.com's.  Here's what we found.

In a random sample of 1,000 LNN.com's, we found 17 (1.7%) with country traffic rankings on Alexa.  Of these:

10 were in the United States
3 in China
2 in Russia
1 each in Hong Kong and Japan

As for the top 10 LNN.com's we surveyed, here is the list:

1. U77.com (#28,760)
2. U51.com (#69,328)
3. D23.com (#104,929)
4. L99.com (#157,338)
5. A67.com (#270,636)
6. Z57.com (#304,674)
7. E87.com (#307,343)
8. K11.com (#432,469)
9. M18.com (#495,138)
10. C64.com (#561,990)

Not great.  Not one LNN finished in the top 10,000 and only 13 total domains (1.3%) had traffic ranks in the top 1 million of sites worldwide.  One thing that seemed noteworthy is that of the top 4 sites, 3 have country ranks in China, which is in fact all the sites with China rankings.  So to the extent there is a "future" for these domains, it seems almost certain to be in China.

Next we will look at NLL.com's, and see if the results are similar. 

Tuesday, February 19, 2019

Traffic Stats for NNN.com Domains

We looked at three digit .com numeric domains, numbered 100 through 999.  The traffic results were as follows:

51 domains (5.67%) had country ranks on Alexa's traffic rankings:

21 were in China
12 were in the United States
2 in the United Kingdom
2 in Malaysia
2 in India
2 in Hong Kong
1 each of Taiwan, UAE, Slovenia, Russia, Japan, Isle of Man, Egypt, Costa Rica, Cambodia, and Brazil.

47 domains (5.22%) had traffic in the top 1 million on Alexa's rankings.  Here are the top 10 NNN.com domains, by traffic rank on Alexa:

163 .com (#95)
178 .com (#841)
360 .com (#2,213)
258 .com (#4,075)
115 .com (#5,589)
500 .com (#7,589)
110 .com (#10,238)
265 .com (#12,481)
233 .com (#16,905)
160 .com (#19,959)

Sunday, February 17, 2019

Deep Dive into NN.com's - Traffic Stats

NN.com's have more traffic than I expected.  We looked at Alexa traffic rankings for all 100 NN.com's (number - number), and found that a significant proportion of these have strong traffic rankings.

25 of these had Alexa traffic rankings graphed, which means they have consistently been in the top 1 million of all domains by traffic.  That's 25% of NN.com's.

23 of two-digit .com's had country rankings listed.  Here are the countries that were reflected:

12 Domains had traffic rankings in China.
3 in Egypt
3 in the United States
2 in Japan
1 in each of Nigeria, India, and Pakistan

But it's not just the number of NN.com's that have high traffic rankings, it is how high those rankings are.  Here are the top 10 NN.com's by traffic ranking:

1. 58 .com (#804)
2. 99 .com (#4,978)
3. 53 .com (#5,988)
4. 56 .com (#9,736)
5. 37 .com (#20,635)
6. 51 .com (#23,731)
7. 61 .com (#37,728)
8. 55 .com (#37,809)
9. 28 .com (#40,880)
10. 35 .com (#41,287)


Saturday, February 16, 2019

Deep Dive into CC.com's - Part II

This is the second in a series of posts that focus on short domain development.  Last time we looked at LN.com's with no "0" and no "o".  This time we are looking at NL's (Number-Letter).  We checked each domain's statistics on Alexa's traffic analysis site, and here were the findings:

Again, 30 domains were listed with specific top rankings in different countries (13.33%):

16 in the United States
3 in China
2 in Egypt
2 in India
1 in each of Algeria, Bangladesh, Taiwan, Thailand, Russia, Poland, and Pakistan

There are more hits in Asia this time, possibly because numbers are more popular there. 

29 domains had actual traffic ranking statistics reflected in Alexa's traffic graph (12.89%).  Again, my understanding is that Alexa only has this feature available for domains that consistently rank in the top 1 million of sites worldwide.

Here are the top 10 NL.com's (in terms of global traffic ranking) with no "0" and no "o":

1. 4J .com (#12,456)
2. 3M .com (#15,060)
3. 5H .com (#16,602)
4. 2K .com (#24,203)
5. 3U .com (#34,793)
6. 1X .com (#39,696)
7. 5D .com (#51,086)
8. 2P .com (#97,656)
9. 4K .com (#97,901)
10. 2U .com (#165,177)

Friday, February 15, 2019

Deep Dive into CC.com's - With Help from Alexa

This is the first in a series of posts that focus on short domain development.  The Q4 2018 Liquid Domains Market Overview is out, and it has very useful statistics on development.  We thought it might be useful to go a step further and actually look at traffic, to see how short domains stack up in terms of popularity.  Here is our first look at CC.com's.  We looked at LN.com's with no "0" and no "o".  So a total of 225 domains.

We looked up each domain's statistics on Alexa's traffic analysis site, and here are the results:

30 domains were listed with specific top rankings in different countries (13.33%):

12 in the United States
4 in India
3 in Russia
2 in the U.K.
1 each in Turkey, Japan, China, Macedonia, Canada, Spain, Brazil, Venezuela, and Egypt.

Interestingly, the Venezuela hit was one of the top ranked websites globally.  Y8 .com is ranked in the top 1,000 sites in the world (#886), and is #66 in Venezuela.  Who knew?  It appears to be a site that offers free games.

40 domains had actual traffic ranking statistics reflected in Alexa's traffic graph (17.78%).  I believe Alexa only has this feature for traffic rankings that are consistently in the top 1 million of sites worldwide.  For example, Alexa's graph shows that J1 .com has been bouncing around between the top 200k and top 400k of worldwide sites.  Whereas R7 .com has been fluctuating between the top 3k and 5k of worldwide sites.

Here are the top 10 LN.com's with no "0" and no "o":

1. Y8 .com (#886)
2. R7 .com (#3,397)
3. M3 .com (#8,652)
4. T3 .com (#12,593)
5. F5 .com (#35,745)
6. W4 .com (#49,488)
7. Q1 .com (#52,561)
8. R4 .com (#60,544)
9. C2 .com (#63,072)
10. Z5 .com (#101,513)

Next we will look at NL.com's to see what Alexa's traffic results look like for those domains.






Wednesday, February 13, 2019

Analysis of Remaining NNNN.org Domains

There are only 294 4 digit .org domains left to be registered, out of 10,000.  This nearly bought-out state has persisted for some time, with some occasional drops, some occasional registrations. 

There isn't much focus on this aspect of the numerics market, in part because .org domains are not incredibly popular in China.  Nevertheless, these are nice, short, pure numeric domains with a number of uses.  And a sizable number of 4N.org sites are in fact developed sites.

Looking at the remaining 294 domains, here is what we found:

23 start with a "0"
6 start with a "1"
11 start with a "2"
36 start with a "3"
107 start with a "4"
21 start with a "5"
13 start with a "6"
33 start with a "7"
25 start with an "8"
19 start with a "9"

So 4 is the clear loser, as one would expect.  But it's interesting that "8" isn't the clear winner.  And instead "1" looks to be the best starting number for this type of domain.  This suggests that western domainers continue to be the most interested in .org numerics.   This is also suggested because a fair number of available domains have no "4" and no "0", so you would expect them to be instantly registered if Chinese domainers were scouring this list. 

Here is the full list:


0025.org
0116.org
0154.org
0241.org
0246.org
0260.org
0275.org
0284.org
0296.org
0344.org
0383.org
0403.org
0405.org
0409.org
0463.org
0489.org
0496.org
0547.org
0605.org
0895.org
0925.org
0961.org
0970.org
1052.org
1241.org
1309.org
1451.org
1524.org
1640.org
2174.org
2374.org
2420.org
2439.org
2547.org
2779.org
2794.org
2830.org
2834.org
2934.org
2941.org
3047.org
3146.org
3245.org
3246.org
3274.org
3402.org
3403.org
3404.org
3405.org
3407.org
3409.org
3410.org
3419.org
3429.org
3463.org
3467.org
3469.org
3473.org
3482.org
3484.org
3492.org
3496.org
3549.org
3574.org
3601.org
3614.org
3649.org
3674.org
3742.org
3746.org
3794.org
3841.org
3846.org
3941.org
3942.org
3974.org
4015.org
4017.org
4023.org
4035.org
4036.org
4037.org
4038.org
4041.org
4053.org
4061.org
4065.org
4067.org
4072.org
4074.org
4082.org
4095.org
4097.org
4098.org
4121.org
4135.org
4136.org
4138.org
4145.org
4146.org
4151.org
4153.org
4159.org
4162.org
4171.org
4173.org
4184.org
4201.org
4203.org
4205.org
4216.org
4235.org
4243.org
4253.org
4254.org
4256.org
4258.org
4261.org
4262.org
4267.org
4269.org
4276.org
4281.org
4286.org
4309.org
4318.org
4350.org
4373.org
4376.org
4386.org
4387.org
4390.org
4395.org
4502.org
4512.org
4526.org
4530.org
4576.org
4581.org
4583.org
4596.org
4598.org
4603.org
4605.org
4607.org
4612.org
4629.org
4635.org
4636.org
4638.org
4657.org
4661.org
4662.org
4669.org
4683.org
4684.org
4706.org
4707.org
4708.org
4715.org
4727.org
4741.org
4749.org
4753.org
4785.org
4813.org
4823.org
4826.org
4831.org
4836.org
4841.org
4854.org
4869.org
4874.org
4893.org
4894.org
4901.org
4902.org
4906.org
4910.org
4928.org
4984.org
4985.org
5018.org
5024.org
5027.org
5034.org
5041.org
5078.org
5098.org
5103.org
5104.org
5349.org
5420.org
5431.org
5462.org
5492.org
5645.org
5784.org
5804.org
5864.org
5874.org
5934.org
5947.org
6210.org
6347.org
6348.org
6374.org
6439.org
6473.org
6491.org
6524.org
6704.org
6714.org
6724.org
6824.org
6941.org
7012.org
7034.org
7057.org
7067.org
7072.org
7096.org
7097.org
7243.org
7248.org
7305.org
7354.org
7394.org
7419.org
7434.org
7464.org
7467.org
7469.org
7473.org
7481.org
7483.org
7490.org
7494.org
7520.org
7574.org
7580.org
7643.org
7645.org
7801.org
7834.org
7904.org
7941.org
7945.org
7964.org
8024.org
8034.org
8047.org
8104.org
8112.org
8124.org
8130.org
8240.org
8243.org
8247.org
8340.org
8354.org
8364.org
8409.org
8434.org
8534.org
8574.org
8604.org
8734.org
8741.org
8747.org
8854.org
8944.org
8949.org
8954.org
9037.org
9045.org
9047.org
9064.org
9244.org
9245.org
9324.org
9341.org
9347.org
9349.org
9405.org
9417.org
9460.org
9470.org
9483.org
9485.org
9634.org
9642.org
9746.org