Thursday, February 21, 2019

LLL Traffic Statistics

We looked at 1,000 random 3 letter .com domains, to see what traffic statistics looked like.  Here's what we discovered.  138 domains had top country traffic rankings (13.8%).  Of these, here is how they broke down:

84 were in the US
8 in China
4 in Russia
3 in Saudi Arabia
3 in India
3 in Germany
2 in the UK
2 in Nepal2 in Myanmar
2 in Iran
2 in Egypt2 in Bangladesh
2 in Australia
2 in Canada
1 each in Botswana, Brazil, Czech Republic, Greece, Indonesia, Madagascar, Mexico, Nigeria, Poland, Portugal, Qatar, Israel, Japan, Spain, Sri Lanka, Thailand, and Uzbekistan.

So the vast majority were in the United States, and remarkably few in China.

As for overall traffic, 108 domains (10.8%) had traffic rankings in the top 1 million of sites worldwide.  As one might expect, the top 10 had very strong traffic numbers:

1.  (#94)
2.  (#1,903)
3.  (#4,163)
4.  (#9,281)
5.  (#15,682)
6.  (#16,093)
7.  (#16,489)
8.  (#19,606)
9.  (#24,502)
10.  (#25,403)

Wednesday, February 20, 2019

Deep Dive into CCC's (Part I) - Domains

We have been focusing on short domain traffic statistics, to see if this gives any insight into different short domain types.  So far, we have looked at's,'s,'s, and's.  We wanted to look at's (character, character, character), but this market seems quite fragmented.  There is a big difference between and, for instance.  So one way to break these down is into Number-Letter patterns.

The first pattern we looked at was's.  These are letter-number-number, and we expected that their traffic statistics would be one of the stronger of the's.  Here's what we found.

In a random sample of 1,000's, we found 17 (1.7%) with country traffic rankings on Alexa.  Of these:

10 were in the United States
3 in China
2 in Russia
1 each in Hong Kong and Japan

As for the top 10's we surveyed, here is the list:

1. (#28,760)
2. (#69,328)
3. (#104,929)
4. (#157,338)
5. (#270,636)
6. (#304,674)
7. (#307,343)
8. (#432,469)
9. (#495,138)
10. (#561,990)

Not great.  Not one LNN finished in the top 10,000 and only 13 total domains (1.3%) had traffic ranks in the top 1 million of sites worldwide.  One thing that seemed noteworthy is that of the top 4 sites, 3 have country ranks in China, which is in fact all the sites with China rankings.  So to the extent there is a "future" for these domains, it seems almost certain to be in China.

Next we will look at's, and see if the results are similar. 

Tuesday, February 19, 2019

Traffic Stats for Domains

We looked at three digit .com numeric domains, numbered 100 through 999.  The traffic results were as follows:

51 domains (5.67%) had country ranks on Alexa's traffic rankings:

21 were in China
12 were in the United States
2 in the United Kingdom
2 in Malaysia
2 in India
2 in Hong Kong
1 each of Taiwan, UAE, Slovenia, Russia, Japan, Isle of Man, Egypt, Costa Rica, Cambodia, and Brazil.

47 domains (5.22%) had traffic in the top 1 million on Alexa's rankings.  Here are the top 10 domains, by traffic rank on Alexa:

163 .com (#95)
178 .com (#841)
360 .com (#2,213)
258 .com (#4,075)
115 .com (#5,589)
500 .com (#7,589)
110 .com (#10,238)
265 .com (#12,481)
233 .com (#16,905)
160 .com (#19,959)

Sunday, February 17, 2019

Deep Dive into's - Traffic Stats's have more traffic than I expected.  We looked at Alexa traffic rankings for all 100's (number - number), and found that a significant proportion of these have strong traffic rankings.

25 of these had Alexa traffic rankings graphed, which means they have consistently been in the top 1 million of all domains by traffic.  That's 25% of's.

23 of two-digit .com's had country rankings listed.  Here are the countries that were reflected:

12 Domains had traffic rankings in China.
3 in Egypt
3 in the United States
2 in Japan
1 in each of Nigeria, India, and Pakistan

But it's not just the number of's that have high traffic rankings, it is how high those rankings are.  Here are the top 10's by traffic ranking:

1. 58 .com (#804)
2. 99 .com (#4,978)
3. 53 .com (#5,988)
4. 56 .com (#9,736)
5. 37 .com (#20,635)
6. 51 .com (#23,731)
7. 61 .com (#37,728)
8. 55 .com (#37,809)
9. 28 .com (#40,880)
10. 35 .com (#41,287)

Saturday, February 16, 2019

Deep Dive into's - Part II

This is the second in a series of posts that focus on short domain development.  Last time we looked at's with no "0" and no "o".  This time we are looking at NL's (Number-Letter).  We checked each domain's statistics on Alexa's traffic analysis site, and here were the findings:

Again, 30 domains were listed with specific top rankings in different countries (13.33%):

16 in the United States
3 in China
2 in Egypt
2 in India
1 in each of Algeria, Bangladesh, Taiwan, Thailand, Russia, Poland, and Pakistan

There are more hits in Asia this time, possibly because numbers are more popular there. 

29 domains had actual traffic ranking statistics reflected in Alexa's traffic graph (12.89%).  Again, my understanding is that Alexa only has this feature available for domains that consistently rank in the top 1 million of sites worldwide.

Here are the top 10's (in terms of global traffic ranking) with no "0" and no "o":

1. 4J .com (#12,456)
2. 3M .com (#15,060)
3. 5H .com (#16,602)
4. 2K .com (#24,203)
5. 3U .com (#34,793)
6. 1X .com (#39,696)
7. 5D .com (#51,086)
8. 2P .com (#97,656)
9. 4K .com (#97,901)
10. 2U .com (#165,177)

Friday, February 15, 2019

Deep Dive into's - With Help from Alexa

This is the first in a series of posts that focus on short domain development.  The Q4 2018 Liquid Domains Market Overview is out, and it has very useful statistics on development.  We thought it might be useful to go a step further and actually look at traffic, to see how short domains stack up in terms of popularity.  Here is our first look at's.  We looked at's with no "0" and no "o".  So a total of 225 domains.

We looked up each domain's statistics on Alexa's traffic analysis site, and here are the results:

30 domains were listed with specific top rankings in different countries (13.33%):

12 in the United States
4 in India
3 in Russia
2 in the U.K.
1 each in Turkey, Japan, China, Macedonia, Canada, Spain, Brazil, Venezuela, and Egypt.

Interestingly, the Venezuela hit was one of the top ranked websites globally.  Y8 .com is ranked in the top 1,000 sites in the world (#886), and is #66 in Venezuela.  Who knew?  It appears to be a site that offers free games.

40 domains had actual traffic ranking statistics reflected in Alexa's traffic graph (17.78%).  I believe Alexa only has this feature for traffic rankings that are consistently in the top 1 million of sites worldwide.  For example, Alexa's graph shows that J1 .com has been bouncing around between the top 200k and top 400k of worldwide sites.  Whereas R7 .com has been fluctuating between the top 3k and 5k of worldwide sites.

Here are the top 10's with no "0" and no "o":

1. Y8 .com (#886)
2. R7 .com (#3,397)
3. M3 .com (#8,652)
4. T3 .com (#12,593)
5. F5 .com (#35,745)
6. W4 .com (#49,488)
7. Q1 .com (#52,561)
8. R4 .com (#60,544)
9. C2 .com (#63,072)
10. Z5 .com (#101,513)

Next we will look at's to see what Alexa's traffic results look like for those domains.

Wednesday, February 13, 2019

Analysis of Remaining Domains

There are only 294 4 digit .org domains left to be registered, out of 10,000.  This nearly bought-out state has persisted for some time, with some occasional drops, some occasional registrations. 

There isn't much focus on this aspect of the numerics market, in part because .org domains are not incredibly popular in China.  Nevertheless, these are nice, short, pure numeric domains with a number of uses.  And a sizable number of sites are in fact developed sites.

Looking at the remaining 294 domains, here is what we found:

23 start with a "0"
6 start with a "1"
11 start with a "2"
36 start with a "3"
107 start with a "4"
21 start with a "5"
13 start with a "6"
33 start with a "7"
25 start with an "8"
19 start with a "9"

So 4 is the clear loser, as one would expect.  But it's interesting that "8" isn't the clear winner.  And instead "1" looks to be the best starting number for this type of domain.  This suggests that western domainers continue to be the most interested in .org numerics.   This is also suggested because a fair number of available domains have no "4" and no "0", so you would expect them to be instantly registered if Chinese domainers were scouring this list. 

Here is the full list:

Wednesday, February 6, 2019

Long Numerics - How Many Are Registered?

The domain community focuses a great deal on "short" domains.  And for good reason.  Certainly, the shorter the better is a good general rule when you are looking to acquire a domain name.

But just as some longer letter domains have uses, so too do longer numeric domains.   We thought it would be interesting to take a look at registration of longer numeric domains, and see how popular some of these types of domains are compared to the shorter versions.

Here are the results:

1N ( - 10 total domains, all registered
2N ( - 100 total domains, all registered
3N ( - 1,000 total domains, all registered
4N ( - 10,000 total domains, all registered
5N ( - 100,000 total domains, all registered
6N ( - 1,000,000 total domains, 752,878 registered (75.29%)
7N ( - 10,000,000 total domains, 426,076 registered (4.26%)
8N ( - 100,000,000 total domains, 168,938 registered (0.17%)
9N ( - 1,000,000,000 total domains, 31,934 registered
10N ( - 10,000,000,000 total domains, 30,141 registered
11N ( - 100,000,000,000 total domains, 33,033 registered
12N ( - 1,000,000,000,000 total domains, 1,587 registered
13N ( - 10,000,000,000,000 total domains, 594 registered
14N ( - 100,000,000,000,000 total domains, 193 registered
15N ( - 1,000,000,000,000,000 total domains, 105 registered

Don't know why anyone would need a 15 digit domain, but there you go.  In any case, it was very surprising to see how many 9, 10, and 11 digit domains are registered.

There doesn't seem to be a real drop-off until 12 digits.   All in all, there are over 1.5 million registered pure numeric .com's.  And for all the focus on "short" domains, the vast majority of registered pure numeric .com's are 6 digits or greater.  There are only 111,110 registered pure numerics that are 5 digits or less.  Viewed another way, there are almost as many numeric domains 9 digits or longer registered as there are 5 digits or fewer!  And in a few years there almost surely will be more registered.

This exercise perhaps shows the power of numeric domains, even for longer strings.  But it also serves to highlight the importance of shorter strings.  They aren't making any more domains that are 5 digits or fewer, and if you want to register a pure numeric .com domain, you now must look in the longer strings.  We'll keep track on these numbers, it will be interesting to see how the market develops for longer numerics.