Wednesday, February 6, 2019

Long Numerics - How Many Are Registered?

The domain community focuses a great deal on "short" domains.  And for good reason.  Certainly, the shorter the better is a good general rule when you are looking to acquire a domain name.

But just as some longer letter domains have uses, so too do longer numeric domains.   We thought it would be interesting to take a look at registration of longer numeric domains, and see how popular some of these types of domains are compared to the shorter versions.

Here are the results:

1N ( - 10 total domains, all registered
2N ( - 100 total domains, all registered
3N ( - 1,000 total domains, all registered
4N ( - 10,000 total domains, all registered
5N ( - 100,000 total domains, all registered
6N ( - 1,000,000 total domains, 752,878 registered (75.29%)
7N ( - 10,000,000 total domains, 426,076 registered (4.26%)
8N ( - 100,000,000 total domains, 168,938 registered (0.17%)
9N ( - 1,000,000,000 total domains, 31,934 registered
10N ( - 10,000,000,000 total domains, 30,141 registered
11N ( - 100,000,000,000 total domains, 33,033 registered
12N ( - 1,000,000,000,000 total domains, 1,587 registered
13N ( - 10,000,000,000,000 total domains, 594 registered
14N ( - 100,000,000,000,000 total domains, 193 registered
15N ( - 1,000,000,000,000,000 total domains, 105 registered

Don't know why anyone would need a 15 digit domain, but there you go.  In any case, it was very surprising to see how many 9, 10, and 11 digit domains are registered.

There doesn't seem to be a real drop-off until 12 digits.   All in all, there are over 1.5 million registered pure numeric .com's.  And for all the focus on "short" domains, the vast majority of registered pure numeric .com's are 6 digits or greater.  There are only 111,110 registered pure numerics that are 5 digits or less.  Viewed another way, there are almost as many numeric domains 9 digits or longer registered as there are 5 digits or fewer!  And in a few years there almost surely will be more registered.

This exercise perhaps shows the power of numeric domains, even for longer strings.  But it also serves to highlight the importance of shorter strings.  They aren't making any more domains that are 5 digits or fewer, and if you want to register a pure numeric .com domain, you now must look in the longer strings.  We'll keep track on these numbers, it will be interesting to see how the market develops for longer numerics.

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