Friday, December 28, 2018

More Evidence of Year-End Spike in Numeric Domains

Last week we noted that two's were set for nice sales on GoDaddy.  4337 and 0480 have now closed, and both sales were strong given that each number has a "4" in it. sold for $26,250, and sold for $30,500.  We suggested that the numerics market may be experiencing a year-end bump in demand.

There's a bit of additional evidence for this in recent sales.  The floor price for five digit domains, as reported on, has risen from around $200 to $400 in recent weeks.  Now there are certainly not a lot of data points here, so take this with a grain of salt.  And it's quite possible the domains selling at auctions have simply been of higher quality in recent weeks.  But the domains in the bottom 5th percentile have shown some movement, so it's worth keeping an eye on this to see if it is a sustained shift.  It is also worth pointing out that while the bottom 5th has moved, the bottom 10th percentile has remained steady at around $400/$425.  So it may just be reflecting a temporary pause in auctions for the absolute worst of the five digit domains. 

So perhaps there is an end-of-year spike in demand for numeric domains.  But even if this is the case, the spike is certainly not showing up in character domains. minimum prices continue to fall, and seem set to close out the year below $200 (both at the bottom 5th and 10th).  Same with prices, which might close out the year below $100, having started 2018 at over $150.  Is this a portent of things to come in 2019?  We'll have to wait and see.

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